Conference Marketing Manager-Leading Events Org

Ref#

JW37363

Job Description

Conference Marketing Manager for Leading Events Organiser - London
Reg: JW37363
Salary: £23K - £25K + Profit Share
Location: London
Are you an experienced marketing professional looking for a management position within a leading events management company?
Our client is looking to recruit a Marketing Manager with strong direct marketing and youmust have 1-2 years conference marketing experience.
Key Responsibilities
Research and compile accurate and comprehensive target market profiles
Produce full competitor event analyses
Compile an in-depth review of our past campaigns and response rates
Identify appropriate external marketing channels – publications, associations, websites
Monitor and support list researchers’ performance and database growth
Analyse database performance and improve weak areas
Concepts
Innovate standard marketing campaigns and mailing piece formats
Run PR campaigns
Develop and implement event marketing plans within specified budget
Write and monitor marketing budgets
Manage suppliers and minimise marketing costs local currency
Develop relationships with OP’s, sponsors, endorsers and exhibitors
Continuously generate exhibition sales leads
Produce a sponsor marketing manual for level big/huge events and assist with sponsor branding at events
Use sponsors’ marketing channels (web, newsletters, databases)
Manage or create the official catalogue at exhibitions

Skills & Knowledge
Key skills

P&L focus
Research ability and analytical skill
Innovative and creative; problem-solving
Customer/market focused
Self disciplined, organized and time management skills

Knowledge

Direct marketing principles, processes and channels
Copywriting fundamentals
Application of technology to secure best marketing outcomes
Budgeting
Negotiation principles

If you have strong direct marketing skills and can interact well with people and across business functions then send your CV today!!!!! Contact Jo at Maiday Recruitment Services. Email: creative@maidayrecruit.co.uk